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Color Psychology - Pink

By Kendra Van Wagner, About.com

Color Psychology - Pink

The Color Psychology of Pink

  • Pink is essentially a light red and is usually associated with love and romance.

  • Pink is thought to have a calming effect. One shade known as "drunk-tank pink" is sometimes used in prisons to calm inmates. Sports teams sometimes paint the opposing teams locker room pink to keep the players passive and less energetic.

  • While pink's calming effect has been demonstrated, researchers of color psychology have found that this effect only occurs during the initial exposure to the color. When used in prisons, inmates often become even more agitated once they become accustomed to the color.

How does pink make you feel? Do you associate pink with certain qualities or situations? Share your responses.

You can discover how other people react to the color pink in these reader responses to pink.

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