Definition: Labeling theory is based on the idea that behaviors are deviant only when society labels them as deviant. As such, conforming members of society, who interpret certain behaviors as deviant and then attach this label to individuals, determine the distinction between deviance and non-deviance. Labeling theory questions who applies what label to whom, why they do this, and what happens as a result of this labeling. Powerful individuals within society (politicians, judges, police officers, etc.) typically impose the most significant labels. Labeled persons may include drug addicts, alcoholics, criminals, delinquents, prostitutes, sex offenders, and psychiatric patients, to mention a few. The consequences of being labeled as deviant can be far-reaching. Social research indicates that those who have negative labels usually have lower self-images, are more likely to reject themselves, and may even act more deviantly as a result of the label. Unfortunately, people who accept the labeling of others—be it correct or incorrect—have a difficult time changing their opinions of the labeled person, even in light of evidence to the contrary.