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Sociology Definition of the Week: Response Rate

By December 7, 2011

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In a survey, the response rate is the percentage of those selected in a sample who actually provide data for analysis. The response rate is crucial in survey research because the lower it is the greater the danger that the sample is biased in one way or another. For example, people who refuse to be interviewed are expected to be different in socially significant ways from those who do not. Read more about response rate and see an example.

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