In September of this year, a social psychology professor at Tilburg University in the Netherlands was fired after an investigation revealed he had falsified, lied, and invented data in more than 30 studies. Prior to this, the professor's work had attracted international attention, including citations in the New York Times and the Los Angeles Times. Among the bogus studies were claims that advertising works by making women feel worse about themselves and demonstrations on the relationship between white racism and tidiness. When confronted, the professor claimed that competitive pressure to publish and lack of regulation by journals were to blame for his fraud. This begs the question: Is there too much pressure today for professors to publish studies and get noticed? If one professor admits to fraud for these reasons, surely there are more like him. Read more about the professor's bogus studies and how he got away with it.